Task 6 - Independent cinemas

Home - Manchester:Home is an independent cinemas which wad formed by the merger of two of Manchester's art organisations; Cornerhouse and the Library Theatre Company.
Home bases its target audience around 'curiosity seekers, lovers of the dramatic, the digital and the deeply engaging for radicals and reciprocators'. They find their normal audience ranges with young people, the community and their organisations. They have two theatre rooms, five screens, restaurant and a gallery for artwork.
Home bases its showing of films around a wide range of genres; romance, drama and comedy.
They are different from the usual cinema like Odeon due to their range of facilities. They have a theatre, restaurant and gallery which isn't usually present at all mainstream cinemas. This may make the experience of going to this independent cinema more exciting and people there are there for a range of reasons. Home's prices are also significantly different with a student ticket standing at £5.00 at Home but at Odeon £8.00.
Genesis - London:The first Genesis building opened in 1848 which was a pub that turned into a music hall. Genesis shows mainstream films like Deadpool, as well as films which are less recognised by the media like 10 Cloverfield Lane. They also show old films, as well as new out films. This is one significant difference between cinemas like Odeon with Genesis.
The price of a student ticket at Genesis is £4.50 Mon-Wed, £7.00 Wed-Sun. The price of a student ticket at Odeon is £8.00. This price isn't alot different from their Wed- Sun £7.00 student price, however it shows they up their ticket prices towards their popularity (higher price=most popular days visited). Another difference is the way Genesis doesn't just have screening rooms (five); it has a cafe, kitchen, bar and gallery.
The Electric - Birmingham:The Electric Cinema first opened in London's Portobello Road on 24th February 1910, and was one of the first buildings in Britain to be designed specifically for motion picture exhibition.
The prices at this cinema are significantly different to somewhere like Odeon, fore they state prices on what area the audience want to sit at (their cheapest ticket sitting at £18.00). The Electric cinema is similar to somewhere like Odeon in the way it shows popular mainstream films as well as independent films. By the cinema showing mainstream, popular films; it means they get more visitors due to the fact it doesn't just show films which aren't as well recognised by the media. The electric cinema also differs from mainstream cinemas like Odeon due to its sitting. The Electric cinema bases its prices around which seating the audience want to perch on to watch the film, rather than the age of a audience member.
Twelve Independent Cinemas near Chelmsford:

• Home - Manchester

• Genesis - London

• The Electric - Birmingham

• The Cornerhouse - Manchester

• The Tyneside - Newcastle

• Hyde Park Picture house - Leeds

• The Grosvenor - Glasgow

• The Orion - Burgess Hill

• Prince Charles - London

• The Phoenix - Falmouth

• Watershed - Bristol

• BFI Southbank - London

When looking at all the independent cinemas listing, i saw present films which arent well popularised within the media and so many people wouldn't know about; e.g The Bigger Splash - Home. This shows that independent cinemas are showing films which are for people that really like to explore their film genres and their cinema location. This is examined through the way most of the cinemas i looked at wouldn't just have screening rooms, but also galleries and threatre rooms; as well as their screening rooms having comfier seats or being designed nicer with art decoration like The Rex cinema. The cinemas were mostly rated for aged 15 and above(older audience) and the genres were mostly action. This older audience means they aim their films to them due to them showing older films dating back to the 80s.